#THAMES AND KOSMOS PRO#

Pop It! Pro Light-Up Fidget Toy (Buffalo Games)

Pokémon Trading Card Game: Pokémon GO Elite Trainer Box (The Pokémon Company International) LEGO Super Mario Adventures with Peach Starter Course (LEGO) Gabby's Dollhouse Cook with Cakey Kitchen (Spin Master) From Netflix, Disney+ and YouTube, to the growing mainstream popularity of gaming, there are seemingly endless new channels of opportunity for toymakers to tap.īlack Panther: Wakanda Forever Fresh Fierce Collection by The Fresh Dolls (World of EPI)ĬoComelon Ultimate Adventure Learning Bus (Just Play) For toymakers, this means new licensing opportunities and a springboard for emerging trends in play (as seen with fidget and sensory play videos on TikTok).

Kids continue to take a cross-platform approach to media consumption and 66 percent of parents now report that social media and digital content influence the types of toys their kids want. The following is a summary of the top trends and toys: In dozens of late summer and early fall meetings, companies of all sizes showcased diversity in dolls and action figures, must-have collectibles, addictive fidget toys, tech-infused toys, STEM/STEAM products, arts & crafts, and more, giving the team insight into developing and emerging trends in the toy and play space. The Toy Association trends team previewed hundreds of products that will be hitting shelves this holiday season to determine what will be topping wish lists, taking into account how the 2022 toy trends announced by the team earlier this year have evolved. 'Our research shows families are turning to play to destress, make memories, and have fun: In fact, 67 percent of parents in our survey said they spend more time playing with their kids now than they did before the pandemic, and 54 percent said they specifically seek out toys that will enable them to make new memories with their children.' 'While reports indicate that consumers have lower confidence to spend due to inflation, toys historically have proven to be recession resistant because of their affordability and families' desire to make sure kids experience the wonder of play through toys and games,' said Adrienne Appell, executive vice president of marketing communications at The Toy Association. parents' attitudes about toys, play, and what is really driving their toy purchases. The trends are backed by extensive product research and tracking by The Toy Association trends team throughout the year, as well as a OnePoll survey commissioned by the Association which gauged 2,000 U.S. 11, 2022 /PRNewswire/ - The Toy Association trends team today announced the top toy trends of the '22 holiday season - from toys that immerse families in magical play experiences away from their devices, to purpose-driven play that introduces children to diversity, environmental causes, and social issues.

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